Anna Goodman launched Abstrakt Publicity in July 1999. Ever since, Abstrakt has worked with a multitude of clients creating maximum awareness for performance art, theatre, dance, exhibitions, circus and more. Abstrakt Publicity publicises national tours, one-off performances, exhibitions, events and festivals.

Before Abstrakt, Anna worked in London and New York, developing PR contacts and skills. Her first PR job was in London, publicising fundraising events for Laverna House, a charity providing sheltered housing for men, women and children living with AIDS. At this time, she was also promoting club events, leading to work opportunities in specialist music, nightlife and fashion.

Just after the millennium, following a period of primarily promoting records, Abstrakt was approached by Hip Hop dance/theatre artist Jonzi D to promote Aeroplane Man, the story of a young Black man from East London who travels the world seeking his ideal destination. Over 25 years later, Abstrakt still works with Jonzi D via the annual and influential Hip Hop dance festival Breakin' Convention, at Sadler’s Wells and beyond, originally launched in 2004.

Anna’s appetite and enthusiasm for the arts is limitless and over the years, she has described her ongoing process of exploring projects and artists as “The degree I never took”. As well as Breakin’ Convention which tours the UK in 2026, campaigns for zack mennell/Future Ritual, Certain Blacks and Tamm Reynolds are set for spring while the recent past has seen extensive work with Battersea Arts Centre, London Performance Studios, Chisato Minamimura, Martin O’Brien, Marisa Carnesky Productions and late great London venue and organisation Ugly Duck. As well, 2025 was the year that Abstrakt publicised an exhibition of Jamie Reid’s artworks at Peacock & the worm, Aberdeen’s historic printmakers and gallery, which included the first ever artwork Jamie Reid designed for the Sex Pistols, created on the premises.

Abstrakt has worked with countless artists and organisations, too many inspirational people to mention but favourites include, ]performance s p a c e[, VSSL Studio, Tim Crouch, Figs in Wigs, Florentina Holzinger’s TANZ, Back to Back Theatre, The Yard, Tom Marshman, Alleyne Dance, Crying In The Wilderness Productions at the Young Vic, Stopgap Dance Company, Marlborough Productions, The Coast is Queer literary festival, Andrew Logan's Alternative Miss World at Shakespeare’s Globe, FATT Projects, Abigail Conway’s The Candle Project at The Spire, Scottee, Emma Frankland, David Hoyle, Tom Cassani & Peader Kirk, Bourgeois & Maurice, Duckie, CUT Festival curated by Jamie Lewis Hadley and produced by Xavier de Sousa, Lucy Hutson, Ellie Harrison, Greg Wohead, Jo Bannon, Nando Messias, Fancy Chance, Compass Live Art, Jonny Woo, Homotopia, Mayfest, FIERCE, Rosana Cade and Ivor MacAskill, Catherine Hoffman, Dickie Beau, Chisenhale Dance Space, The Albany, Home Live Art, Franko B, SPILL, Benji Reid, Penny Arcade, John Cooper Clarke, Soweto Kinch, John Hegley, Spanish Harlem Orchestra, the late, great Andy Palacio, Robert Hylton, Vernon Reid & DJ Logic, Scratch of The Roots, Mike Ladd, Roger Robinson, Annie Sprinkle & Beth Stephens, Handspring Puppet Company and Rikki Beadle Blair.

Thanks also to the audiences, broadcasters and writers. We are nothing without you, Anna Goodman 2025.